An effective career site should engage and excite the right candidates while also providing enough detail to help the wrong candidates self-select out. Try to imagine what you would want if you were applying for jobs, and then compare it to your current career site. That way you can guarantee the best experience for prospective candidates, and in return drive more quality applicants to apply.
The best part about a career site is the ability to sell your employment opportunities. Create content solely dedicated to describing your company culture and providing key characteristics about your workforce. That could mean a drive for excellence or the insatiable need to satisfy clients.
I only stumbled on this today and quite by accident too. In short CareerBuilder’s Irish effort looks quite half hearted. For example when you click “Hiring” on the menu you’re bounced to the CareerBuilder UK site to be presented with some quite exorbitant prices in…….Pounds Sterling. I remain unconvinced that they’re remotely serious about doing business in Ireland.
It can be tough to make a go of a second-act without the support of other people going through the same transition at the same time. While the following sites aren’t technically career sites, their content is tailored to people over 50 (most of these are geared for women, sorry guys!):