It is a norm for Apple – and almost every smartphone company, for that matter – to reduce the retail prices of its older-generation devices after the release of a new one. Given Apple’s premium-priced iPhones, these discounts can be pretty steep, and offers good value for those looking to get one.
The previous month it had increased the prices of iPhones, iPads and other products by 20% after the weakened currency left its products cheaper in Russia than the rest of Europe.
Apple Inc. is being probed by Russia’s state competition watchdog for price fixing following a complaint from a consumer. Russia’s Federal Anti-Monopoly Service said that it is looking into whether the U.S. tech giant has been involved in fixing prices for iPhones. In response, Apple has denied allegations and said that the company didn’t oblige Russian resellers to fix prices. The company added that the resellers set their own prices in Russia.
Apple denied obliging the retailers in Russian Federation to respect a fixed price for iPhone 6S and 6S Plus, implying that an accord of sort had been in practice in the country between the retailers to not sell below the pre-determined price. Later, an investigation was launched into the activities of Apple Russia. "Without Apple's orchestration of this conspiracy, it would not have succeeded as it did", said Cote. A Russian lawsuit against the company in July alleged that Apple "did not sufficiently support" its products in the country - specifically, that Apple stores and third-party fix facilities in the country lacked the "advanced calibration equipment" and expertise needed to fix broken phones and tablets.