Thursday 9 August 2007
Industry analyst Michael Pachter thinks that the release of Metal Gear Solid 4 and would be a prime window for a PS3 price cut.
"We do expect Sony to be in a position to cut the price of the in early 2008, when blockbuster games Grand Theft Auto IV and PS3 exclusive Metal Gear Solid 4 will launch," Pachter said in a Tuesday note to investors.
In July, Sony dropped the price of the 60GB PS3 from $599 to $499, prompting a spike in sales. That price drop will apparently be short-lived as it will disappear once the current inventory of 60GB PS3s is depleted.
Even though there isn't a PS3 price cut on the horizon, Sony Worldwide Studios president Shuhei Yoshida thinks it's the perfect time to buy one anyway. "PS3 is I think in prime time," he told at Gamescom. "It's a great time for consumers to look at purchasing PS3 this year. There are a variety of games coming out and new and exciting games coming out next year." When pressed about an incoming price cut, Yoshida explained that Sony is "very happy" with the PS3 in general - including pricing - and at the moment there aren't any plans to change that.
All those , like ? There's absolutely nothing to them according to Sony, who has contacted us with an official comment on the matter.
"As we have stated previously, we do not have plans for a PS3 price drop, and any rumors to that effect are false and are the result of speculation," the statement from SCEA public relations manager Al De Leon reads. "SCEA remains focused on the long-term momentum of PS3. With the industry's best software lineup this year, combined with our most aggressive marketing campaign to date, we remain confident in our approach and the value we're delivering with PS3."
Sony's reaction to increasing expectations of an imminent PS3 price drop is interesting; it's not the usual "we don't comment on rumors and speculation." By blatantly stating there won't be one, the company may be trying to manage expectations (note that it hasn't denied ). Also, if it were to announce a price drop one day after issuing this clear denial, it would draw considerable investor ire. Then again, if a reduced price for the console isn't announced relatively soon, it risks upsetting not only shareholders, but retailers and as well.
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